Task 2 : Big Companies attracts people: pros and cons
Posted: Tue Sep 27, 2016 12:15 pm
Essay topic: Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Big companies, nowadays, have been using their huge funds over advertisements to attract consumers from worldwide, due to which, it has been difficult for the local shops and the businesses to compete. This huge transformation in the market has not only impacted an individual, but also the society as a whole. Some steps need to be taken promote regional businesses.
These changes in trend have affected the world at two levels. Firstly, people are becoming habituated with the unnecessary shopping because of the marketing strategies of the multi-national companies. These companies are using all the types of communication to influence the tendency of the consumer to purchase the product which they might not need. This could lower the financial position of the citizen. For example, owing to the advertisements of a big sale, a person can purchase a smartphone, even though he owns the cell phones. Secondly, local communities have been affected adversely by the expansion of the international brands. This expansion has almost put an end to the local or traditional trade which causes rise in unemployment and lower standards of people involved. For instance, the closure of hand-made Indian cloths called “Bandhani” has ruined many workshops making all of their employees unemployed. Owing to this, these workers are facing difficulties to earn their bread. Thus, big marketing has many gloomy consequences.
However, some measures are required to lower these cynical implications. Firstly, the government should introduce some subsidies for local markets to help them in production and advertisement. For example, financial aids to purchase industrial plots to regional manufacturers could help them to manufacture and to promote their commodities. Secondly, awareness program should be introduced to make people aware of the benefits of locally produced merchandise. For instance, the great Indian leaders have started programs to urge people to use domestic products. Finally, local businessmen could also use smart approaches to advertise their products. A prime example is an adoption of social networks like Facebook or Instagram as a platform for promotion. Thus, the regime and local entrepreneur both together can make sure adequate steps have taken to pull the customers towards them.
To conclude, the big firms have used their huge part of the fund for marketing their products which have resulted in the change of consumer tendency to purchase branded products. This alarming trend has definitely affected people and local communities. However, some essential actions are required to lessen these negative dominations.
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Please give me approximate band score for my essay.
Big companies, nowadays, have been using their huge funds over advertisements to attract consumers from worldwide, due to which, it has been difficult for the local shops and the businesses to compete. This huge transformation in the market has not only impacted an individual, but also the society as a whole. Some steps need to be taken promote regional businesses.
These changes in trend have affected the world at two levels. Firstly, people are becoming habituated with the unnecessary shopping because of the marketing strategies of the multi-national companies. These companies are using all the types of communication to influence the tendency of the consumer to purchase the product which they might not need. This could lower the financial position of the citizen. For example, owing to the advertisements of a big sale, a person can purchase a smartphone, even though he owns the cell phones. Secondly, local communities have been affected adversely by the expansion of the international brands. This expansion has almost put an end to the local or traditional trade which causes rise in unemployment and lower standards of people involved. For instance, the closure of hand-made Indian cloths called “Bandhani” has ruined many workshops making all of their employees unemployed. Owing to this, these workers are facing difficulties to earn their bread. Thus, big marketing has many gloomy consequences.
However, some measures are required to lower these cynical implications. Firstly, the government should introduce some subsidies for local markets to help them in production and advertisement. For example, financial aids to purchase industrial plots to regional manufacturers could help them to manufacture and to promote their commodities. Secondly, awareness program should be introduced to make people aware of the benefits of locally produced merchandise. For instance, the great Indian leaders have started programs to urge people to use domestic products. Finally, local businessmen could also use smart approaches to advertise their products. A prime example is an adoption of social networks like Facebook or Instagram as a platform for promotion. Thus, the regime and local entrepreneur both together can make sure adequate steps have taken to pull the customers towards them.
To conclude, the big firms have used their huge part of the fund for marketing their products which have resulted in the change of consumer tendency to purchase branded products. This alarming trend has definitely affected people and local communities. However, some essential actions are required to lessen these negative dominations.
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Please give me approximate band score for my essay.
