Task 2 Influence of adverts. please help!
Posted: Sun Nov 29, 2020 3:05 pm
Some people say the advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
It is considered by some that advertising plays a huge role in our decision making while there are others who think that they are no longer influenced by it. In my opinion, advertisements can leave their imprints on our minds and we tend to buy products according to it.
To begin with, some think that mass advertisement has become a rudimentary part of our daily life. People see billboards, commercial breaks and print ads multiple times each day, and as a result, they are likely to become so accustomed to them that these commercials start to get faded into the background for them. When people watch TV and an ad breaks come, they are no longer interested in them, so they just flick the button and change the channel. The reason for doing this is that many consciously try to avoid these adverts as their persistent presence has lost the desired effect anymore.
On the other hand, I think that product owners are aware of the power that effective advertising can have on the minds of their target audience. They use strategic marketing tools that inadvertently influence consumers into purchasing their products. One way of doing this is to create a hype around a product and market it in a way to create an image which is larger than life. For example, the launch of the latest iphone model was so well publicized that even before it hit the shelves, thousands of people had already pre-ordered them without any need to look at a demo model. Hence, this shows a deeper effect that good advertisement can have.
To conclude, even though it is believed that too much exposure to advertisements can lead to people becoming indifferent towards them, in my view, for many promotions are still quite relevant and their decisions are influenced by them.
Discuss both these views and give your own opinion.
It is considered by some that advertising plays a huge role in our decision making while there are others who think that they are no longer influenced by it. In my opinion, advertisements can leave their imprints on our minds and we tend to buy products according to it.
To begin with, some think that mass advertisement has become a rudimentary part of our daily life. People see billboards, commercial breaks and print ads multiple times each day, and as a result, they are likely to become so accustomed to them that these commercials start to get faded into the background for them. When people watch TV and an ad breaks come, they are no longer interested in them, so they just flick the button and change the channel. The reason for doing this is that many consciously try to avoid these adverts as their persistent presence has lost the desired effect anymore.
On the other hand, I think that product owners are aware of the power that effective advertising can have on the minds of their target audience. They use strategic marketing tools that inadvertently influence consumers into purchasing their products. One way of doing this is to create a hype around a product and market it in a way to create an image which is larger than life. For example, the launch of the latest iphone model was so well publicized that even before it hit the shelves, thousands of people had already pre-ordered them without any need to look at a demo model. Hence, this shows a deeper effect that good advertisement can have.
To conclude, even though it is believed that too much exposure to advertisements can lead to people becoming indifferent towards them, in my view, for many promotions are still quite relevant and their decisions are influenced by them.
. And thanks for sharing with the people on the forum. I think it will definitely be inspirational for a lot of people! 