Essay Task 2 Please assess!!!
Posted: Fri Apr 10, 2015 6:58 am
Question:
We live in a world in which we are constantly exposed to advertising. To what extent does advertising influence our choice as consumers, and what effect does it have on our lifestyles? Discuss this issue and give your opinion.
In today’s world, the customers are always confronted with the advertisements by several modes. Therefore, it is inevitable that they will influence our selection process as consumers and our lifestyles. Firstly, this essay will examine the effects of well planned marketing on the choices of people, and then on their contemporary lifestyles.
In the present time, there are wide varieties of a single product available in the global market. Nevertheless, selection of a particular variety mostly depends on how well its advertisements are managed. For instance, consumers often dispose towards those products, although costly, which are being marketed by some famous personalities, perhaps, a movie star, or sports personnel. Similarly, it is highly likely that a haphazard advertising of a product leads to degrading its value among different alternatives available and thereby its sales.
Typically, to consumers, the benefits of advertisements outweigh its negative impacts. However, because of them, people do compromise with their modern lifestyles, their enjoyment, and their social and personal lives. In addition, their decision making process often gets jeopardized. An appropriate example to support this argument may be, by seeing a promotional video of an expensive restaurant presenting a cheerful family having dinner and getting entertained, could pursue customers toward that restaurant. Furthermore, In order to afford an evening in that restaurant, people might work for longer hours wasting precious time that they would have spent with their families. Hence, it is worth assessing the overall impacts of marketing on consumers.
To summarize, in my opinion, it is unlikely that consumers can escape from the influence of advertisements. Also, well planned advertisements do influence much on selection process of consumers as well as their lifestyles, yet, not always advantageously.
We live in a world in which we are constantly exposed to advertising. To what extent does advertising influence our choice as consumers, and what effect does it have on our lifestyles? Discuss this issue and give your opinion.
In today’s world, the customers are always confronted with the advertisements by several modes. Therefore, it is inevitable that they will influence our selection process as consumers and our lifestyles. Firstly, this essay will examine the effects of well planned marketing on the choices of people, and then on their contemporary lifestyles.
In the present time, there are wide varieties of a single product available in the global market. Nevertheless, selection of a particular variety mostly depends on how well its advertisements are managed. For instance, consumers often dispose towards those products, although costly, which are being marketed by some famous personalities, perhaps, a movie star, or sports personnel. Similarly, it is highly likely that a haphazard advertising of a product leads to degrading its value among different alternatives available and thereby its sales.
Typically, to consumers, the benefits of advertisements outweigh its negative impacts. However, because of them, people do compromise with their modern lifestyles, their enjoyment, and their social and personal lives. In addition, their decision making process often gets jeopardized. An appropriate example to support this argument may be, by seeing a promotional video of an expensive restaurant presenting a cheerful family having dinner and getting entertained, could pursue customers toward that restaurant. Furthermore, In order to afford an evening in that restaurant, people might work for longer hours wasting precious time that they would have spent with their families. Hence, it is worth assessing the overall impacts of marketing on consumers.
To summarize, in my opinion, it is unlikely that consumers can escape from the influence of advertisements. Also, well planned advertisements do influence much on selection process of consumers as well as their lifestyles, yet, not always advantageously.